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Finally, 100% plant-based lip color! PLANTCOLOR™ pigments come from roots: beets, radishes and purple potatoes. We’ve talked about the beauty of anthocyanins and betalains in our lighter, tinted lip balms and we are so happy to highlight them again in these non-toxic, 100% plant-based lip colors = no iron oxides (metal), carmine (cochineal insect) or FD&C/D&C synthetic dyes and lakes (petroleum). Darker than our popular tints with thicker stay-put-coverage. PLANTCOLOR™ is currently available in three hues. Bee free, Shea free, Soy free, Palm free. 70% Certified Organic. Ecocert COSMOS Certified - 100% Natural Origin. Certified Vegan & Cruelty Free.